14 Nov · Chennai Book your seat
  • Live workshop
  • Chennai
  • Sat, 14 Nov 2026

For business owners who get enquiries, but not enough customers

Turn more of your leads into lifetime customers

The Conversion Engine: a four-hour, hands-on workshop with Coach Raghav Koushik. Map the seven stages every buyer moves through, find where yours go quiet, and leave with a follow-up and closing plan your team can start using next week.

  • Convert more leads into customers
  • Follow up and close more deals
  • Understand what makes prospects buy
  • Build a repeatable sales process
Book your seat · ₹2,500

₹5,000 Early-bird ₹2,500 per seat

Secure payment with Razorpay: UPI, cards or net banking. Your seat is confirmed on screen and by email.

  • Sat, 14 Nov 2026
  • 2:00 PM – 6:00 PM
  • E-Hotel, Express Avenue, Chennai
Coach Raghav Koushik

Raghav Koushik CEO and Firm Owner, ActionCOACH Tamil Nadu & Puducherry

Sound familiar?

Enquiries come in. Then they go quiet.

You paid for those leads with ads, with time, with referrals you earned. Then the replies slow down, the follow-ups slip and the price gets questioned.

  • “We replied. They never answered.”
  • “They said they’d think about it.”
  • “They went with someone cheaper.”
  • “Only one person here can really close.”
3

7 of 10 went quiet. Win back just one, and 3 becomes 4: 33% more customers from the same enquiries.

Your own numbers: an illustration, not a promise.

More leads won’t fix it. Better conversion will.

The discovery

Conversion starts before the conversation

Your buyers make most of their decision before they ever call you. In The Conversion Engine, ActionCOACH founder Bradley J Sugars maps the seven stages every buyer moves through, from the moment they notice you to the day they refer a friend.

Find the stage where your buyers leak, fix it, and the same leads turn into more customers. That’s the afternoon.

  1. 1 Entry Be present
  2. 2 Engage Start the conversation
  3. 3 Diagnose Uncover the real problem
  4. 4 Guide Lead to the right path
  5. 5 Convert Make the decision easy
  6. 6 Nurture Build trust and strengthen value
  7. 7 Expand Increase lifetime value

What you walk out with

Four hours. A system you keep.

  • Your engine, mapped The seven stages, drawn on your own pipeline.
  • A first-response standard How fast, what to say, what happens next.
  • Questions that diagnose Find the real problem, not the symptom.
  • Gap selling Urgency that comes from clarity, never pressure.
  • Decision architecture Options that make yes the easy answer.
  • Follow-up that moves Sequences that build momentum, not pressure.
  • A referral routine Who else do you know facing the same challenge?
  • Conversion metrics The numbers between the stages, where the truth is.

Your afternoon

Four hours, all action

  1. 2:00 PM Why buying has changed — and why conversion starts before conversation.
  2. 2:45 PM The 20/80 shift: why conversion, not more leads, is your real growth lever.
  3. 3:30 PM Map the 7 stages of your Conversion Engine, using your own pipeline.
  4. 4:15 PM Response speed, follow-up sequences and the questions that move buyers forward.
  5. 5:00 PM Turn customers into repeat buyers and referrals — and map your first moves.
  6. 5:30 PM Get your specific questions answered before you leave.

Doors open at 1:30 PM. Bring your rough numbers: enquiries a month, how many become customers and your average sale.

Your coach for the afternoon

Raghav Koushik

CEO and Firm Owner, ActionCOACH Tamil Nadu & Puducherry · Business coach and speaker

For 12 years Raghav has helped business owners grow through training, consulting and coaching: more than 1,000 clients and over 100 consulting projects, for organisations including VA Tech WABAG, Proodle Hospitality, Vasantha Bhavan, OKJ and MM Groups. His way of working is powerful questions, practical tools, clear priorities and consistent accountability, so insight turns into action.

  • 1,000+clients served
  • 12years of training, consulting and coaching
  • 100+consulting projects
  • Best ActionCOACH Award, India & Middle East, 2025
  • Firm of the Year 2025, across India & the Middle East: ActionCOACH Tamil Nadu & Puducherry, under his leadership
  • Certified Business Coach, ActionCOACH
  • Executive Director, BNI · Thomas-certified people assessment professional

You don’t have to figure out every challenge alone.

Raghav Koushik

Why it’s different

Not another sales-tricks seminar

No scripts to push people, no closing gimmicks. The Conversion Engine replaces pressure with clarity.

  • 01Built on a new bookThe Conversion Engine by Bradley J Sugars, founder of ActionCOACH. Your seat includes the eBook.
  • 02Your pipeline, not theoryYou map the seven stages on your own business, live, with a coach in the room.
  • 03A system, not a pep talkYou leave with your engine map, your biggest leak and the first moves to fix it.
  • Pitch as soon as they call Diagnose before you prescribe
  • Chase more leads Convert more of the leads you have
  • Overcome objections Treat objections as signals, and ask
  • “Just checking in” Follow-up that continues the conversation
  • The sale is the finish line The sale starts the relationship

Who it’s for

Is this for you?

Come if

  • You own or run a business that gets enquiries, but too few become customers.
  • You lead sales or business development and need a process the whole team can follow.
  • You run a service firm or consultancy and turn conversations into signed clients.
  • You sell to other businesses, with long buying cycles and several people in every decision.
  • You’re modernising how a family business sells and serves.

Skip it if

  • You want scripts to pressure people into buying.
  • No enquiries are coming in yet: start with getting found.
  • You’re looking for a talk to listen to, not an afternoon of work on your own business.

Your seat

Everything your seat includes

  • A four-hour live workshop with Coach Raghav Koushik
  • The Conversion Engine action workbook
  • A live conversion-mapping exercise on your own pipeline
  • Live questions and answers with your coach
  • The Conversion Engine eBook by Bradley J Sugars
  • The option of a Free Business Analysis with a coach afterwards
Cover of The Conversion Engine eBook by Bradley J Sugars
The eBook, included

Early-bird seat

₹5,000 ₹2,500 per seat · All prices include GST. Seats are released on a first-come, first-served basis.

Book your seat

One extra customer covers your seat 10×.

  1. Tap “Book your seat”: Razorpay’s secure checkout opens on this page.
  2. Pay ₹2,500 by UPI, card or net banking.
  3. Your seat is confirmed on screen, with a receipt by email.
  4. Add it to your calendar. See you on 14 Nov.

Questions

Before you book

What will I actually walk out with?

Your own Conversion Engine map, the stage where your buyers leak the most, and the first moves to fix it: a first-response standard, better questions and a follow-up rhythm. You also take home the action workbook and the eBook.

Is this a sales training?

It’s wider than that. Selling is one stage. The workshop covers the whole system, from how buyers first find you to how customers come back and refer others, so marketing, sales and service work as one engine.

I don’t have a sales team. Is it for me?

Yes. In most businesses the owner is the sales team. The engine works the same whether it’s you, one salesperson or twenty, and it’s easier to install while the team is small.

Will I learn pushy closing techniques?

No. The Conversion Engine replaces pressure with clarity: understand the problem, guide the decision and make the next step easy.

Is it a pitch for coaching?

It’s a working afternoon on your own business. If you want help putting the engine in place afterwards, you can ask for a Free Business Analysis with a coach. There’s no obligation.

What should I bring?

Your rough numbers: enquiries a month, how many become customers and your average sale. You’ll map your own pipeline on the day, so the more real it is, the more you’ll take home.

How do I pay?

Tap “Book your seat” and Razorpay’s secure checkout opens on this page. Pay by UPI, card or net banking. Your seat is confirmed on screen straight away, with a receipt by email.

Can I bring my team?

Yes, and it helps: the engine works best when everyone who talks to customers knows it. Each booking is one seat, so book once for each person.

What if I can’t make it after booking?

Call or email us before the day and we’ll talk you through your options.

Where and when exactly?

Sat, 14 Nov 2026 · 2:00 PM – 6:00 PM · E-Hotel, Express Avenue, Chennai. Doors open at 1:30 PM.

Your next enquiry is on its way. Be ready for it.

  • Sat, 14 Nov 2026
  • 2:00 PM – 6:00 PM
  • E-Hotel, Express Avenue, Chennai

Time until the workshop starts:

Book your seat · ₹2,500

Secure payment with Razorpay. Your seat is confirmed on screen and by email.

P.S. Four hours, one afternoon, ₹2,500. Think about what one customer is worth to you. If this afternoon helps you win back even one who would have gone quiet, it has paid for itself.

Questions before you book? +91 98840 81283 · +91 81241 24291 tnpy@actioncoachindia.in

Book your seat · ₹2,500

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