Because it covers the whole business, from money and time to marketing, sales, systems, team and planning, and you work on your own numbers as you go. You leave not just knowing what to do, but how.
A whole new way of looking at your business
Two days to build a business that works without you
An intensive two-day program for business owners. Straight talk with like-minded owners, the 6 Steps and the 5 Ways applied to your own numbers, a round of the Leverage business game, and a 90-day plan you take home. You won’t just learn what to do. You’ll leave knowing how.
Come on your own, bring your partner or key manager, or ask for a BusinessRICH for your leadership team.
Sound familiar?
You built a business. It still needs you every day.
The business grows, and so do your hours. Profit doesn’t keep up with sales, the team waits for you to decide, and the plan lives in your head. Working harder made the business bigger. It didn’t make it better.
You don’t need to work harder. You need to work on the business, not just in it.
- If I don’t do it, it doesn’t get done.
- We’re busy, so why isn’t there more profit?
- I haven’t had a proper holiday in years.
- I’ll plan properly next year.
Signs the business is running you
- Every decision comes back to you
- Sales up, profit flat
- Competing on price
- Nothing written down
- A team that waits to be told
- No plan beyond this month
ActionCOACH’s definition of a real business
A business, or a job you can’t quit?
BusinessRICH is built on one sentence. Read it slowly, and ask how much of it describes your business today.
- A commercial, Mastery Control of your money, time, delivery and destination: it works as a business, not a busy job.
- profitable enterprise Niche A clear niche and a reason to choose you, so you stop competing on price and cash flows predictably.
- that works without you. Leverage · Team · Synergy · Results Systems, a team that runs them and a business that delivers profit and freedom, with or without you there.
The 6 Steps check
Where is your business on the 6 Steps?
The steps build on each other, from chaos to control to freedom. Tick each statement that’s true for your business today. Your next step is the first one you can’t tick yet. Your answers stay on this page.
Your next step
Mastery
What BusinessRICH gives you hereMoney, time, delivery and destination mastery: your revenue and profit goals, cash gap, break-even and a default diary.
Get the next dateThe 5 Ways
Five numbers. 10% better each.
Most owners know their sales. Few know the five numbers behind them. Because they multiply, small gains in each add up to a big gain in profit. On Day 1 you put your own numbers through them.
- Leads+10%
- Conversion rate+10%
- Number of transactions+10%
- Average sale+10%
- Profit margin+10%
+46%revenue
+61%profit
The arithmetic: four numbers 10% better multiply revenue by 1.1⁴ (1.46); add the margin and profit grows by 1.1⁵ (1.61). An illustration, not a promise. Try it with your numbers
The two days
Day 1 fixes the foundations. Day 2 builds the machine.
Every aspect of your business, in the order it builds. Fast, practical and often fun: you’ll write, talk, play and plan, with a coach in the room.
Day 1 · Fix the foundations
- Mindset and action Your point of power, your comfort zone, the formula for change and Be × Do = Have.
- Vision, mission and culture Where you’re going, why, and the values your business runs on.
- The 6 Steps Mastery, Niche, Leverage, Team, Synergy and Results, and where you are today.
- Money mastery Revenue and profit goals, your cash gap, margins, break-even, pricing and the numbers to watch.
- Time and delivery mastery Your Time Target and default diary; consistency, easy to buy and the WOW factor.
- The 5 Ways Five numbers that multiply into profit, and your strategies for each.
- Play Leverage: the game of business Inherit a business on the board and grow it faster than the other players.
Day 2 · Build the machine
- Leadership Passion and responsibility, win:win, and raising the standard.
- Niche marketing Your USP and guarantee, your ideal customer and a campaign: who, where, what and how.
- Sales and DISC Beliefs, communication, how people buy, and questions that let customers sell themselves.
- Leverage and systems The four components of systemisation, so the business works the same without you.
- Team The right people on the bus and the keys to a winning team.
- Planning 1-year goals, a 90-day plan, a weekly action plan and your default diary.
- Lock it in Your BusinessRICH action plan, and the habits that keep it going.
A typical running order over two full days. Your coach shapes it around the owners in the room.
What you take home
You arrive with questions. You leave with a plan.
Over the two days you fill in the BusinessRICH workbook for your own business. By the end it’s a plan for the next year, the next 90 days and next week.
- 01Your vision and values
- 02Your SWOT
- 03Margin mastery and break-even
- 04Your 5 Ways numbers
- 05Strategies for each of the 5 Ways
- 06USP and guarantee
- 07Leverage and team strategies
- 08Your 1-year goals
- 09Your 90-day plan
- 10Your 90-day marketing plan
- 11Your weekly default diary
- 12Your pledge
Plus a few BFOs, Blinding Flashes of the Obvious, and owners around the table who are working on exactly the same things.
Who should come
Owners ready to work on the business
Made for owners of small and medium businesses in any industry, and the people who decide with them.
- Business ownersWho want to grow, scale or one day sell a business that doesn’t need them.
- Partners and key managersWho make the big decisions with the owner, and need the same plan.
- Second-generation leadersTaking over a family business and ready to modernise how it runs.
- Owners who’ve started with usBeen to a RICH seminar or a Leverage game? This is the whole picture.
Two ways to come
Open program
Book a seat
Two days around a table with owners from other businesses: fresh eyes on your business, and straight talk from people who get it.
Get the next dateFor your leadership team
BusinessRICH for your business
A private BusinessRICH for your partners and managers, so the people who run the business leave with one plan.
Plan one for your teamYour seat
Two days on your business
You spend every day working in your business. Two days working on it, with a coach and a plan at the end, is the best investment of time you’ll make this year.
Get the next date- Two full days with an ActionCOACH TNPY coach
- The BusinessRICH workbook, filled in for your own business
- Your 5 Ways numbers and a strategy for each
- A round of Leverage: the game of business
- Your USP, guarantee and a 90-day marketing plan
- Your 1-year goals, 90-day plan and default diary
- Straight talk with like-minded business owners
- The option of a Free Business Analysis with a coach afterwards
Seat fee: On request, shared with the next date · Bringing your leadership team? Ask about a BusinessRICH for your business.
After BusinessRICH
Two days to plan it. Help to make it happen.
Most owners leave BusinessRICH with more ideas than time. When you want help putting your plan in place, there’s a clear next step, and no pressure to take it.
- 1 You are here BusinessRICH Two days on the whole business.
- 2 Free Business Analysis Turn your BusinessRICH plan into priorities with a coach. Find out more: Free Business Analysis
- 3 12-Week Business MasterCLASS Twelve weeks of putting it in place, with your coach and a group. Find out more: 12-Week Business MasterCLASS
- 4 Coaching Your coach, every step of the way to a business that works without you. Find out more: Coaching
Not ready for two days? Play a day of Leverage Games, the business board game, first. See Leverage Games
FAQ
BusinessRICH, answered
Why two days?
Is it for new or established businesses?
Both, but it’s built for owners with a business already running who want it to grow and to depend on them less.
Can my partner or a manager come too?
Yes, and it helps. When the people who decide go through it together, they leave with one plan.
Do I need to have been to a RICH seminar first?
No. BusinessRICH stands on its own. If you’ve been to one, you’ll see where it fits in the whole picture.
What is the Leverage game?
A board game of business created by ActionCOACH founder Brad Sugars. You inherit a business and try to grow its profits and its systems faster than the other players. It’s part of Day 1.
Will I have to share my numbers?
No. You work on your own numbers privately; sharing is only ever your choice.
Is it in person or online?
Each BusinessRICH states its format and venue. It works best in person, around a table with other owners.
What should I bring?
Your last profit and loss statement, your rough monthly numbers (leads, sales, average sale) and the three things you most want to change.
How much is a seat?
The seat fee is shown with each BusinessRICH date. For your leadership team on its own, ask us and we’ll quote.
BusinessRICH
Work on your business, not just in it.
Next BusinessRICH
Save your seat at BusinessRICH
Tell us who’s coming, or that you’d like a BusinessRICH for your leadership team. We’ll send the next dates, the venue and the seat fee, with no obligation.
- Tell us about your businessAnd the three things you most want to change.
- Get the detailsDates, venue, coach and seat fee.
- Clear two daysAnd bring your numbers, roughly is fine.