12-Week Business MasterCLASS
A video lesson from ActionCOACH founder Brad Sugars and a live session with your coach and a small group of owners, every week for 12 weeks. The goal: at least 10% more sales, and four to five more hours a week to work on your business.
Investment: On request
What it is
The 12-Week Business MasterCLASS is ActionCOACH’s step-by-step growth program. Each week you learn one proven concept, apply it in your business, see the results and come back for the next. Brad Sugars brings the ideas; your coach and the group help you put them to work.
The Genius Model
For most owners, business growth means three things: predictable profits, reliable growth and predictable systems. The 12 weeks build all three from four blocks of three weeks each.
Weeks 5, 6 and 7
The right leads from a clear target market, a higher lifetime value and average sale, more repeat business and healthier margins.
Weeks 2, 3 and 10
Your vision and goals, a plan for your time so you can delegate, and the management and leadership skills to lead your people.
Weeks 4, 8 and 9
The 5 Ways to grow profits and lift your conversion rate, systems and checklists that free you up, and the six keys to a winning team.
Weeks 1, 11 and 12
The 6 Steps to a better business, financial mastery from break-even to cash flow, and your dream goals: who you need to be to do what it takes.
Week by week
Each week has its own video, playbook and HomeFun, so you learn one thing well and put it to work before the next.
Bringing it together
The fundamentals, Be × Do = Have, and the six steps every business moves through.
Strategy, time and leadership
Your vision, your mission and your goals: when will your business be “finished”?
Strategy, time and leadership
Your most valuable asset: a time study, a time target and techniques to win back hours.
Systems, team and profit
The five ways to grow profits, and seven ways to turn more enquiries into customers.
Customer value
Why lifetime value matters, and seven ways to raise the value of every sale.
Customer value
Ways to bring customers back more often, and to grow your margins.
Customer value
Define your ideal customer, then seven ways to grow your leads.
Systems, team and profit
Leverage, checklists and how-to systems, so the work doesn’t depend on you.
Systems, team and profit
Strong leadership, a common goal, rules of the game, an action plan, support for risk-taking and full involvement.
Strategy, time and leadership
The difference between the two, and where to focus as a manager and as a leader.
Bringing it together
A wealth mindset, profit and loss, the balance sheet, break-even, cash flow and investment.
Bringing it together
The formula for success in life and business, and the goals that take you beyond the 12 weeks.
Why 12 weeks
Incremental change works. Learn a concept, apply it, see the result, then repeat, with a group that expects to hear how it went.
A single topic each week, so it gets used instead of forgotten.
A 30-minute lesson from Brad Sugars each week: watch it over breakfast, lunch or coffee.
Your coach turns each lesson into action for your business, live, every week.
A group of business owners who share what works and keep each other going.
Your sales and your 5 Ways numbers tracked weekly, so progress is visible.
Weekly HomeFun and a group that asks about it, so plans become habits.
What’s included
From a welcome call before week one to a plan for what comes after week twelve.
Every week
Half an hour each with Brad Sugars, released week by week so you take them one at a time.
Every week
One hour each with your coach and the group, in person or online, depending on the batch.
Every week
Notes, actions and questions for the session, plus the week’s HomeFun.
Every month
A business book chosen to help you reach your sales goal, discussed with the group.
From week one
A KPI sheet for your sales and 5 Ways numbers, reviewed together each week.
Before you start
Your dates, logins and first steps, so you start week one ready.
How it works
The same simple rhythm for 12 weeks. Plan at least four hours a week to work on your business, not just in it.
Who it is for
Sound familiar?
Talk to us about the next group. If you reach your goals, MentorCLUB is the natural next step after week twelve.
Join the next group What comes next? See MentorCLUBAfter the 12 weeks
Keep the momentum: a year-long group program, coaching in a small group or one-to-one, or twelve weeks on your sales.
A 52-week group program: a weekly video lesson, a one-hour huddle with your coach and other owners, and a 90-day plan every quarter.
Investment On request
Learn moreCoaching in a group of business owners — shared learning, individual accountability.
Investment On request
Learn moreRegular one-to-one sessions with your coach to set clear goals, fix the numbers and stay accountable while you execute.
Investment On request
Learn moreTwelve weeks that turn selling into a process your team can repeat: questions, objections, negotiation, follow-up and closing, with leads, conversion and average sale measured every week.
Investment On request
Learn moreYour coach
Entrepreneur, Business Coach, Speaker & Executive Adviser
Business Coach
Business Coach
CEO, Firm Owner & Business Coach
Business Coach
Business Coach
Business Coach
Business Coach
Business Coach
FAQ
ActionCOACH’s 12-week growth program: each week a 30-minute video lesson from Brad Sugars, a playbook and HomeFun, and a one-hour live session with your coach and a group of business owners.
Two clear ones: grow your sales by at least 10% over the 12 weeks, and find four to five more hours a week to work on your business rather than in it.
The video takes half an hour and the live session an hour. On top of that, plan at least four hours a week to put the ideas into action.
Both. Depending on your coach and the batch, the live sessions run in person or online. We’ll tell you the format of the next group when you enquire.
They are released week by week on purpose. One topic a week gives you time to apply it before the next.
Your weekly homework: short, practical actions that apply the week’s topic in your business. The group checks in on it at the next session.
You celebrate your results, plan your next goals with your coach and, if you have reached your goals, can join MentorCLUB, our year-long program for owners who want to keep growing.
The fee is on request. Ask us about the next batch and we’ll share the fee with its dates, format and coach.
Get started
Tell us about your business and we will let you know when the next group starts and what it takes to join.
