Programs

One proven system. Many ways in.

Every program below runs on the same ActionCOACH approach. Choose the level of support that fits where your business is today — or let a coach help you decide.

The ActionCOACH Business Operating System

From clarity to results

ABoS gives you one view of what is working, what is not and what to do next — so your goals, your coaching and your team development run as a single plan.

01 Clarity See exactly where the business is today.
02 Strategy Decide where it needs to go, and how.
03 Priorities Pick the few things that matter most now.
04 Action Execute week by week, with accountability.
05 Results Measure, learn and raise the bar.

Explore ABoS Plan first with APeX

Our solutions

Five ways to grow. One plan.

Assessments, planning, coaching, team programs and workshops all connect back to the same ActionCOACH system, so everything you do pulls in one direction.

1 Assessments Understand people, behaviour, capabilities and team dynamics. 10 programs 2 Plan & Run Your Business Build a business that is structured, profitable and scalable. 2 programs 3 Get Coached Personalised guidance, accountability and business performance improvement. 9 programs 4 Business Growth & Team Development Structured programs to improve leadership, sales, marketing and execution. 8 programs 5 Learn, Train, Earn & Business Connect Practical workshops, business education, growth opportunities and networking. 17 programs

10 programs

Assessments

Understand people, behaviour, capabilities and team dynamics.

Core Assessments 3

DISC

Understand your behavioural style — how you communicate, decide and work best.

Assessment
Owners, leaders and individuals

Investment On request

Motivators

Find out what really motivates you and the people you lead.

Assessment

Investment On request

Emotional Intelligence

Measure how well you recognise and manage emotions — your own and other people’s.

Assessment

Investment On request

360° Assessments 3

DISC 360°

Your own DISC view next to how your manager, peers and team experience you.

360° assessment
Leaders and managers

Investment On request

Emotional Intelligence 360°

Compare how you see your emotional intelligence with how your manager, peers and team see it.

360° assessment
Leaders and managers

Investment On request

Leadership Effectiveness 360°

Feedback from your manager, peers and team on eight leadership competencies, from communication to vision.

360° assessment
Leaders at every level

Investment On request

Additional Assessments 4

Kids DISC

A DISC behavioural profile designed for children and young people.

Assessment
Children and parents

Investment On request

Learning Styles

Find out how you prefer to take in, make sense of and use new information — and how to help others learn.

Assessment
Individuals, trainers and teams

Investment On request

Sales IQ Plus

See where each salesperson is strong, and where sales slip away, across the eight competencies of a sale.

Assessment
Sales teams

Investment On request

Hiring and Selection Assessments

Look beyond the CV: understand how candidates think, communicate and lead before you make the offer.

Assessment reports
Owners, HR and hiring managers

Investment On request

2 programs

Plan & Run Your Business

Build a business that is structured, profitable and scalable.

APeX — ActionCOACH Planning and Execution

Build one connected, numbers-based five-year business plan with your coach — then turn it into weekly action.

Business planning system
12-week group · 3 coached meetings · 2-day PlanningCLUB · 12-month coaching

Investment On request

ABoS — ActionCOACH Business Operating System

One system that shows what is working, what is not and what to do next — so goals, coaching and team development run as one plan.

Business operating system

Investment On request

9 programs

Get Coached

Personalised guidance, accountability and business performance improvement.

One-to-One Coaching

Regular one-to-one sessions with your coach to set clear goals, fix the numbers and stay accountable while you execute.

Ongoing 1:1 coaching
Business owners

Investment On request

Group Coaching

Coaching in a group of business owners — shared learning, individual accountability.

Ongoing group coaching
Business owners

Investment On request

MentorCLUB

A 52-week group program: a weekly video lesson, a one-hour huddle with your coach and other owners, and a 90-day plan every quarter.

Video lessons and a weekly group huddle
52 weeks
Business owners

Investment On request

CEO Coaching

A 12-month program for growth-minded CEOs: monthly one-to-one coaching, a one-day planning workshop each quarter and a two-day annual retreat, built on the 5 Disciplines of Exponential Growth.

Monthly 1:1 coaching, quarterly workshops, annual retreat
12 months
CEOs of mid-sized companies

Investment On request

Corporate Coaching

A 12-month group program for CEOs: monthly coaching in a small group of three to four CEOs, plus quarterly and annual planning workshops with all the CEOs on the program.

Small-group coaching for CEOs
3–4 CEOs
12 months

Investment On request

Executive Coaching

Premium one-to-one coaching for senior executives, leaders and business owners: sharper leadership, a stronger team and measurable results, in sessions of 60 to 90 minutes.

1:1 coaching, weekly or fortnightly
Usually 6–12 months
Executives, senior leaders and owners

Investment On request

Business Unlimited

Our flagship: a 12–24 month partnership that installs the ActionCOACH Business Operating System into an established company, delivered by a team of four, so it scales without depending on the owner.

Operating system installation, team of four
12–24 months
Established, founder-led companies

Investment On request

Alignment Consultation

A structured session to map your personal and business goals, see where they pull apart and decide what to do first.

1:1 consultation

Investment On request

DISC Behavioural Consultation

A one-to-one session to interpret your DISC results and turn them into better communication and leadership.

1:1 consultation

Investment On request

8 programs

Business Growth & Team Development

Structured programs to improve leadership, sales, marketing and execution.

12-Week Business MasterCLASS

Twelve weeks of video lessons from Brad Sugars and live group sessions with your coach, aiming for at least 10% more sales and more time to work on your business.

Video lessons and weekly group sessions
In person or online, by batch
12 weeks

Investment On request

12-Week Management MasterCLASS

Twelve weeks of practical management in three stages (Ignite, Empower, Achieve): the lists, meetings, one-to-ones, measures and plans that turn a busy boss into a manager whose team delivers.

Video lessons and weekly group sessions
In person or online, by batch
Managers, supervisors and owners

Investment On request

12-Week Sales MasterCLASS

Twelve weeks that turn selling into a process your team can repeat: questions, objections, negotiation, follow-up and closing, with leads, conversion and average sale measured every week.

Video lessons and weekly group sessions
In person or online, by batch
Salespeople, sales managers and owners

Investment On request

12-Week Marketing MasterCLASS

Build a complete 12-month marketing plan in twelve weeks, one section a week, with Brad Sugars’ video lessons, your coach and a small group, and learn to measure what works.

Video lessons, weekly group sessions and your own plan
In person or online, by batch
Owners and marketing managers

Investment On request

12-Week Leadership MasterCLASS

Twelve weeks that turn managers into leaders: a video lesson from Brad Sugars and an hour with your coach and group every week, building passion and focus, measured from start to finish.

Video lessons and weekly group sessions
In person or online, by batch
Owners, managers and emerging leaders

Investment On request

12-Week High Performance Teams MasterCLASS

Twelve weeks for leaders and their teams on what drives engagement and performance: who is engaged, passive or disengaged, a team diagnostic, and first steps your team can see.

Video lessons and weekly group sessions
In person or online, by batch
Team leaders, owners, HR and whole teams

Investment On request

12-Week Employee Engagement MasterCLASS

Twelve weeks that turn a handpicked group of your people into engaged owners of the results, with the same engagement survey before, halfway and after.

Weekly group sessions, all action
In person or online
Owners, leaders, HR and a group of 5–12 of their people

Investment On request

12-Week Coaching Program

A focused 12-week coaching engagement with clear goals and weekly accountability.

Fixed-length program
12 weeks

Investment On request

17 programs

Learn, Train, Earn & Business Connect

Practical workshops, business education, growth opportunities and networking.

SalesRICH

A half-day, hands-on sales seminar: ask better questions, sell to every personality, answer any objection and ask for the sale, without being pushy.

Half-day seminar
3–4 hours
Owners, salespeople and everyone who talks to customers

Investment On request

FinanceRICH

A half-day, hands-on workshop to master the numbers of your business: profit and cash, your cash gap, break-even and pricing, in plain language.

Half-day seminar
3–4 hours
Owners, managers and bookkeepers

Investment On request

TimeRICH

A half-day, hands-on workshop to take back control of your week: where your time really goes, what an hour of it is worth, and how to plan and delegate the rest.

Half-day seminar
3–4 hours
Owners, managers and professionals

Investment On request

TeamRICH

A half-day, hands-on workshop that turns a group of people into a championship team: Win:Win thinking, the six keys to a winning team and the habits that make it stick.

Half-day seminar
3–4 hours
Owners, managers and whole teams

Investment On request

PeopleRICH

Practical learning on finding, developing and keeping good people.

Investment On request

PhoneRICH

A hands-on workshop in two parts that makes your phone a profit centre: Part 1 turns incoming calls into customers, Part 2 makes outbound calls that get through and get a yes.

Seminar in two parts: inbound and outbound
Half a day per part, or a full day for both
Everyone who answers or makes calls

Investment On request

ServiceRICH

A half-day, hands-on workshop that turns your customers into your sales force: delight instead of satisfaction, the Ladder of Loyalty and referrals by system.

Half-day seminar
3–4 hours
Owners and every customer-facing team member

Investment On request

100 Crore Club

A community for owners with the ambition to build a ₹100-crore business.

Investment On request

100 Crore Playbook / Blueprint

A step-by-step blueprint for growing towards a ₹100-crore business.

Investment On request

Conversion Engine

A four-hour workshop on the seven-stage Conversion Engine: turn more of the leads you already have into customers, and customers into clients for life.

Live workshop
4 hours
Owners, founders and sales leads

Investment On request

Leverage Games

A six-hour, game-based business day: play Leverage, the board game of business, and learn to grow profit and build a business that works without you.

Game-based learning day
6 hours
Owners, managers and teams

Investment On request

BusinessRICH

Two intensive days on the whole business: the 6 Steps and the 5 Ways applied to your own numbers, and a 90-day plan to build a business that works without you.

Two-day program
2 days
Business owners, partners and key managers

Investment On request

DestinationRICH

Practical learning on setting your destination — the personal and business goals that drive everything else.

Investment On request

3X Business

A growth program focused on multiplying the results of your business.

Investment On request

3X Life

A growth program focused on your personal goals, health and relationships.

Investment On request

3X Money

A growth program focused on building and growing personal wealth.

Investment On request

1% Growth Club

A club built on getting 1% better, consistently — small improvements that compound.

Investment On request

Your move

Get into action. Start with a free Business Analysis.

A focused conversation with a certified ActionCOACH about where your business is today, where you want it to be, and what is in the way.

Request my free analysis Take the Health Checkup first

Free Analysis